IS IT GOOD TO FEATURE FAMILY DISPUTES IN ADS?

#FamilyDisputes #DinnerTableConversations #PolarizedNation #arguments
A Kayak travel Web site ad, and a Sling TV ad, feature a family dispute at the dinner table, or living room.
It’s not just a friendly argument. One lady gets up and stomps out.
The disputes center on the good things about Kayak or Sling. The lady who stomps out isn’t just skeptical. She’s downright angry that the others at the table believe what they believe about the product.
Has it become normal not to have pleasant conversations at the family dinner table, or in a living room?
Does every family dinner or gathering turn into an argument, even over planning a trip, or how one watches TV?
A polarized nation tends to lean that way.
What’s interesting in these ads is that one side had no intention of getting into an argument, even though one of the people warned the other that the lady on the other side of the table might react the way she did.
There are many who long for the days decades ago when family dinners and gatherings were not just pleasant. They were the place everyone wanted to be.
If there were serious topics to be discussed, they were usually discussed calmly. Perhaps when parents discussed whoever a child was dating, or interested in, the discussions got testy and, in some cases, the child would stomp away mad.
Today’s dinner tables and gatherings are not always pleasant. They can be so unpleasant that some family members do all they can to avoid them.
It’s understandable to want to avoid unpleasant discussions so as not to spoil a good time.
The TV sit-com families of the 1950s and 1960s, though some still long for them, may not be the norm any longer.
The irony may be that those who still long for those old days might be the leading cause of disruptive families.
The question becomes whether it’s a good thing to “normalize” family arguments in ads.
It also begs discussion of whether family life ever will be “normal” again.
Family is the origin of community. But if just being part of a family causes so much grief and strife, why would one add that stress into his or her life?
You need to know where you came from, what your history is etc. You don’t necessarily have to feel obligated to interact with that family regularly.
If family life gives you pleasure, and is something very much to look forward to, by all means interact with your family as much as possible.
But if your family is not what you would like it to be, and you MUST interact, keep conversation topics to those that will not lead to an argument.
If you dine or gather together, know who is at the table, what topics might set them off and avoid them. If agreement on certain topics is impossible, don’t go there.
Families must learn to live and let live, and treat each other with respect. One way to do that is to avoid confrontational interactions whenever possible. It’s not necessarily a good model for young children to feature argumentative families in ads.
Peter

DEFINITION OF FREEDOM IN EYE OF BEHOLDER

#freedom #WhatWeThinkFreedomIs #guns #laws #America
What does freedom mean?
We all have an idea of what WE think freedom is.
But, definitions are not necessarily universal.
The simple definition is the ability to do what we want, when we want and how we want.
But, because we are not alone in the universe, and we live among others who live different lifestyles, have different religious beliefs etc., freedom cannot be absolute. In other words, one is not free to harm someone else in his quest for freedom.
Secondly, one’s freedom to live as he or she sees fit does not carry the freedom to oppress others.
As an example, one can follow one’s religious beliefs strictly within his or her own life. He or she is not free to impose his or her religious beliefs on others. That’s why, in more perfect democracies, secular law remains religiously neutral.
In another example, one may be free to own a firearm. But laws are designed to manage how one uses and maintains that firearm. Owning a gun does not give you the right to use it on someone else in an offensive scenario.
A group may preach “freedom,” yet impose restrictions on others who don’t fall in line with their beliefs.
You can’t be free to make others less free.
Few in this world want to live under authoritarian rule, with no individual freedom. But one must take care not to use the quest for freedom to exhibit authoritarian tendencies.
So how do you define freedom? The easiest way to define it might be “live, and let live.”
In America, you are free to be you. And, you should want to protect others from those who do not want people to be who they are.
You may not be free to be a criminal. But, you should feel free to do what you want in your own life, without harming others in the process.
Circumstances may demand certain things from you. Some demands – and restrictions – are reasonable. You would be wise to know the difference between unreasonable demands and those that ensure safety and well-being of all.
“Let Freedom Ring,” ends the patriotic song “America.”
The freedom sung of in that song is one that recognizes its many definitions.
The lyric tells us we are free, and should rejoice that we are. But it also tells us that others have to be free, too. Our lives should be free, and others’ lives should be free.
If we all substituted the word “freedom” with kindness, courtesy, humility, care and love, we might really know true freedom.
Peter


HUG DAY AT SCHOOL; BE KIND, BUT CAREFUL

#hugs #HugDay #schools #kids #students
Wednesdays are hug days at Cedar Grove High School.
So begins an article by Cassidy Alexander in the Feb. 25, 2023, edition of The Atlanta Journal-Constitution.
Each Wednesday, the article says, each student at the school in DeKalb County, Ga., is greeted by a hug from either a student or staff member.
Most kids really like it, the article says, but if a student is uncomfortable with a hug, he or she gets a fist bump.
The idea for a weekly hug day was conceived because students in the previous couple of years were cooped up at home because of the COVID-19 pandemic. No touching allowed. Safe distances from others was not just encouraged, but required.
With the pandemic mitigated to a good degree, the school believes students should be shown the love they’d gotten too little of during that time, the article says.
In decades past, teachers might have lovingly touched students routinely. But, as allegations of child sexual abuse increased, teachers had to be careful about their interactions with students.
Even if a teacher wanted to comfort a student in distress, or congratulate a student for a job well done, he or she often had to stop short of any physical contact.
In fact, according to the article, a Maryland elementary school banned parents from hugging any child except their own. In 2018, a Carroll County, Ga., parent said her middle school daughter was reprimanded for hugging a classmate.
But, Cedar Grove students said they are glad for the connections. In fact, a student organization called The Love Club was formed to not only set up the Wednesday hugs, but also perform other acts of kindness. Those include helping custodians empty trash and decorating teachers’ rooms, the article says.
The pandemic caused much distress in all spectra of life. The pandemic-mitigation era is prompting people and organizations to rethink how they do things.
More people are working from home. At the same time, more people are getting out to do things with others that they weren’t allowed to do as the pandemic raged.
At Cedar Grove, before the Wednesday hugs, the atmosphere was “very dry.” Alexander quotes sophomore E.J. Colson. Now, the hugs mean a lot, he says. “It starts you off with a loving feeling. It makes you spread more love,” Alexander quotes E.J.
Obviously, as the weekly hugs may be a good thing, the school, and others that may emulate the idea, have to be careful.
One could easily take advantage of a kid at that level. One could easily spread a cold or other contagion. Good ideas and practices can have unintended consequences.
The school has to be careful to make sure that one thing may not lead to something sinister, or unhealthy.
Just as actor Ted Danson offers a hug to a frustrated cellphone customer in a Consumer Cellular commercial, the intention of the hug has to be noble and kind.
When offering a kind touch to someone, know when it is appropriate and know whether the person being touched is comfortable with it.
Apparently, the students at Cedar Grove, for the most part, welcome the hugs every week.
Peter


AD FROM LAUNDROMAT DOESN’T WASH

#advertising #FamousPeople ##products #services #EffectiveAdvertising
Actor Matthew McConaughey sits in a laundromat in a light blue suit.
Turns out, he’s advertising for Salesforce.
First, why would a famous actor be in a laundromat? Second, why would he have a light blue suit on to do laundry? Third, what does laundry have to do with Salesforce?
This ad is memorable because McConaughey is in it. But, months or years later, will anyone remember what he was advertising?
Advertising is not exact science. But the goal of every ad is to sell the product or service that bought the time or space.
When the ad overwhelms the desired message, is it effective?
Many of us can remember popular ads from decades ago. Many of those memorable ads have jingles that include the product’s or service’s name. For example, “Winston tastes good like (as) a cigarette should.”
Other ads, like McConaughey’s, are memorable for who is in them. For example, the late Charlie Daniels walks into a restaurant that has a strolling violinist. He grabs the violin and bow from him, plays one of his patented fiddle riffs, shreds the bow in the process and gives him back the instrument saying, “that’s how it’s done, son.
It was a memorable ad, but does anyone remember the product or service Daniels was advertising?
The Daniels ad had a side educational benefit in showing the difference between a violin and a fiddle.
One has to presume that someone among the advertising company is monitoring whether ads are driving business.
It’s just hard to know how effective such ads can be.
The ad creators have to find the sweet spot in having a memorable ad that doesn’t make anyone forget the product or service being advertised.
It helps to have well-known spokespeople. But, they should be in a context that makes sense for the product or service being advertised.
McConaughey’s laundromat scene doesn’t seem to be the right context for Salesforce.
The myriad athletes, and former athletes, who advertise for Subway present excellent context for selling subs. Subs go well with watching games on TV.
In short, effective advertising is subjective. One person’s great idea may fall flat on the next person.
Marketing and advertising professionals make a living thinking of effective ways to advertise Product X or Service Y.
It helps to find a way to compel someone to watch, while having the product’s or service’s name and purpose remembered.
Also, one has to figure out which ads won’t get muted, or forwarded past, with clicker-happy viewers.
Most of us appreciate advertisers sponsoring our favorite shows, or helping keep our newspapers, magazines, Web sites and podcasts financially viable.
It helps when viewers can remember the product or service advertised, long after the ad has stopped airing.
Peter




NEW YEAR; WHAT CHANGES DO YOU NEED TO MAKE?

#HappyNewYear #changes #vote #elections
Most of us look at a new calendar year as a time to reflect on what’s good in our lives, and examine what we need to change.
The coming year could be one of big changes worldwide.
How we vote in the upcoming year could be extremely consequential. Regardless of your opinions on various candidates and issues, it is extremely important for EVERYONE to vote. For some, it could be the difference between life and death. For others, it’s our best way to change what we want changed, though, to paraphrase what the Rolling Stones have sung, we don’t always get everything we want.
Still, you have to participate if you are eligible. It should be as critical a task as anything you do in life.
But, aside from voting, what else do you need to do this year?
To determine that, first figure out what you want from life. Is your life good now? If so, marvelous. If not, what needs to change?
Are there things you can do to make a good life even better? Are there things you must do to make a not-so-good life good?
Circumstances befall all. But circumstances do not, or should not, dictate outcomes. Bad circumstances can turn into good outcomes with thought, hard work and a good attitude.
We all tend to blame bad things on other people or things. Blaming takes energy, and zaps emotional strength from everyone. Generally, it’s counterproductive.
It is not what happened to you that matters. It’s how you react to it that determines your life.
Dwell less on things you can’t control and focus on things you can control. Yes, some would be amazed, when they think about it, how much of their lives is in their control.
We also tend to presume the worst, When bad things happen, we may think we can never recover. Or, we may tend to think that things will only get worse.
Sometimes, optimism requires work. You may have to look for the pony who produced the pile of manure. You may have to be open to new ideas, and new ways of doing things.
You also may have to accept some outcomes. If you get injured or ill, you must work to get better. If someone close to you dies, you must grieve in your own way, then find a way to move past your grief. Some grief lingers for a lifetime, but you can face that grief each time, and still live the rest of your life. It requires strength that many may need to acquire.
To quote from Queen’s lyric from “We Are the Champions,” life often is no bed of roses or pleasure cruise.
It may come with serious thorns or turbulence. But, as people, we are strong. We can face adversity without wallowing in pity and blame.
It takes effort. It takes work. It takes determination. It takes persistence.
So, this year, show that strength. Vote if you are eligible. Show that if you are slapped down, you get up and move forward.
Happy New Year!
Peter


CELEBRATING HOLIDAYS SHOULD BE ENJOYABLE, BUT …

#Christmas #gifts #holiday #ConsumerSpending #joy #faith #celebration
A Nissan ad for the Christmas holiday shows two people chasing a delivery truck in a race to get a hot item for Christmas.
The custom of gift giving for the holidays started with the three Wise Men bringing gifts to the baby Jesus.
It has turned into a frenzy of consumer spending, something retailers look forward to.
There’s usually one hot item that seemingly everyone wants, and people rush to the stores to get one of those items before they run out.
And, yes, people have been known to follow delivery trucks to stores to make sure they are among the first to get an item.
As one observes such behavior, it begs the question: why?
Christmas is supposed to be a time of joy, a time of faith and a time of celebration.
It’s also supposed to be a time of peace on Earth and good will to people.
But, it has evolved in many instances to a time of stress, unfriendly competition, dinner-table arguments and obligation.
It’s also a time of difficult travel, either by road or air.
Who wants it to be this way?
No one, really. But, that’s what has evolved.
Therefore, we must pose the question: Is it worth all the stress and hardship to gather for the holidays?
Many would say, of course. But, many of those same people, when asked point blank whether they are doing it for pleasure or obligation, would answer the latter.
Is the peace, joy and celebration of the holiday turning into a family battle that has no good outcome for you?
The lesson here is that we should do things, whether traditional or out of the ordinary, because we want to. No one should make anyone feel guilty about whether to do something or be somewhere.
If you know it will be difficult to enjoy a holiday celebration, why put yourself through it?
Naturally, if you look forward to gathering for the holiday, by all means do whatever you need to do to get there.
But, if you are going through the holiday stress because you feel you have to, stop and think.
Being somewhere with other people for a holiday not only can be stressful, it can be expensive.
Make sure the pleasure of that gathering is worth it to you.
Celebrate the holiday in a way that gives you pleasure, and gives pleasure to those you care about.
Peter

USING ANGER TO GET VOTES


#anger #politics #votes #politicians #ideology
Today’s politics is not about doing things to make people happy.

For many, it’s more about making people angry.

It’s less about ideology, and a set of sincere beliefs, than about personal grievance.

It’s almost as if politician X is just trying to get you mad at, or just to not like, politician Y.

In the past, politicians of all ideologies and parties conducted themselves like ladies and gentlemen, pointing out clear differences in ideas with their opponents. But, they refrained from attacking their opponents as bad people.

Today, the ladies and gentlemen of the political world have suddenly become unlikeable, per the messages of their opponents.

To be clear, these messages, in many cases, are filled with untruths. It doesn’t matter what you say about politician X, as long as it makes him or her a bad person.

The civilized is devolving toward the uncivilized.

Until that stops – it won’t stop until those who use such tactics find they aren’t effective – civilization will continue to devolve.

The question becomes: do we really want that? Are we really so angry as individuals that we have to find something, or someone, to blame?

Certainly, for some people, circumstances have not treated them well. They have lost a job, they have lost a business, they have lost someone close to them etc.

Is the knee-jerk reaction to get revenge? For some, it is. For others, soul-searching, or necessity, helps them move on.

Here’s a rule of thumb: when something bad happens to you, stop. Think about what you are going to do next. Don’t let bad impulses take over. Those impulses can turn law-abiding citizens into non-law-abiding citizens.

We, as a people, are better than our raw impulses. We KNOW right from wrong. We KNOW impulses get us into trouble. We KNOW things happen for a reason. We KNOW that often, when a door closes, a window opens.

We may not see the goodness of ourselves instantly. But we should not fill that delay with seeing perceived badness in others.

Resisting impulsive behavior is much easier said than done. It requires work. It requires thought. It requires us, as necessary, to stop before we act.

Anger comes easily to many. Therefore, having goodness triumph over anger requires effort. It requires not seeking revenge, but seeking, and finding, what’s next.

Not every calamity or tragedy produces happy endings. But revenge only compounds bad results.

If two wrongs don’t make a right, two tragedies don’t make a desirable solution.

It’s often said that success in life requires action, and it does. But when terrible circumstances hit us, a pause before action may be needed. Thinking before leaping may get you over a hurdle faster, and more smoothly.

We all get angry. Those who turn that anger into a positive effort will be rewarded handsomely. Those who vent first, and think later, will be punished.

Peter

DO OR PERFORM?

#do #perform #recognition #jobs

Are you a doer, or a performer?

A doer takes action because he or she wants to get something done, wants to do it well and doesn’t care who, if anyone, is watching.

A performer does something because he or she wants the recognition, or is required to take certain action by whoever is overseeing him or her.

Obviously, those in entertainment are performers, but successful entertainers are also doers, because, mostly in private, they practice to hone their craft.

Workers often find themselves in jobs in which they can perform. They do what is required, but don’t necessarily have a vested interest in the results. They simply do what makes the boss happy.

Other employees deliberately invest themselves in their jobs. Doing great work becomes a matter of pride. They go the extra mile regardless of whether they get credit, or paid extra, for it.

It’s not that doers are necessarily better people than performers. As with entertainers, performance can be necessary. But in ordinary work situations, performance can be a facade.

In other words, what “looks” good may not necessarily “be” good. If something “is” good, the person who did it knows it. And, to that person, it’s all that matters. If some credit comes with it, so be it. If some blame comes with it, so be it.

Whatever job you have, or whatever work you do, try to be personally invested in it. Sometimes, that can be difficult. Sometimes, that can even be impossible. In the latter case, you would be wise to find something else. But, in the former case, you should find something about the job that makes you want to do it, regardless of your orders.

Many employers, though they profess to want doers working for them, are content with performers. They just do what they are told, whether the employees like it or not. If they don’t like it, they know where the door is, and someone else can come in and perform.

These employers usually get what they expect – unhappy workers, high turnover etc.

In decades past, employers valued continuity. They had systems in which longevity and loyalty were rewarded. They hired well and retained well, and didn’t have to retrain frequently.

That mindset disappeared as companies figured that employee longevity was too costly for them. In fact, they came up with theories about how long a person should be employed before the costs of that employee were greater than the employee’s value to the company.

Then, they offered no incentive to stay in one company for a long time. The company saw no future for that employee. That increased “job-hopping,” making it difficult for a worker to plan for his or her future when work was over.

From there came frequent reorganizations and more bad managers. That made even doers – good employees – vulnerable to unforeseen departures.

That converted doers to performers.

The message here is that if you are an employer, and really want doers working for you, do your level best to give them reason to be doers. Better yet, give them reason to be long-term doers.

If you are an employee and a doer, look for a situation that makes it easy for you to be a doer. Yes, you have to have a good amount of self-motivation, but a combination of internal and external motivators is ideal.

So, do your best to be a doer. If you have to perform certain tasks, know the real reason you have to perform them and don’t lose sight of the reason you are a doer.
Peter

IS BEING A FAN A FULL-TIME JOB?




#BeingAFan #sports #SportsFans #CrossingALine #MakingALiving
A Modelo beer TV ad implies that being a (sports) fan is a full-time job.

There is much sacrifice and effort, but when you love what you do, you’ll never work a day in your life, the ad implies.

The ad also begs the question: if you are a full-time fan, how are you making a living?

There is certainly nothing wrong with being a sports or any other kind of fan. There’s nothing wrong with being a dedicated fan. After all, the word “fan” is short for fanatic.

But excessive fandom can cross a line. The love you have for your team, or whatever pursuit, can easily convert to hatred for opposing teams, or their fans.

Such hatred can manifest itself in ugly ways. So, you want to be a dedicated fan without hating fans of something of which you are not a fan.

Regarding the other question, is your fandom keeping you from pursuing other worthwhile things like, say, a job?

Many employers would love to have your enthusiasm. If you can convert your enthusiasm for sports, or something else, to a job, would you like to?

Certainly, that’s a loaded question. Many see a job as a means to an end. Others see a job as giving them purpose in life. Still others just love what they do and, as a bonus, get paid for it.

As a fan, one does not get paid. One gets his or her satisfaction in other ways.

As a fan of your job, or your employer, getting paid makes your satisfaction so much sweeter.

If you can’t be a fan of your job, try to find ways to make work more pleasant. Find pleasure in your relationship with coworkers. Find worthiness in the tasks you perform. Find joy in the customers you may serve. Just as it takes work to be a fan, it may take work to find rewards in how you make a living.

Yes, there are tasks that have to be done at any job that can siphon pleasure out of your work. Fans have to endure some losses, yet they don’t stop being fans.

So, think about not only how you use your time, but how you use your enthusiasm. Is what you are enthusiastic about all worth it?

Also, you can be enthusiastic about multiple things. Make sure you are enthusiastic about as many things that benefit you, and others, as possible.

Root for your team, or whatever pursuit gives you pleasure. But, apply some of your valuable time and enthusiasm to helping others, and taking care of yourself.

Don’t hate others because the love what you don’t. Such hatred can be toxic to your persona.

Remember, enthusiasm applied properly can change the world. Enthusiasm begets effort. Effort also begets enthusiasm.

Being a fan is a hobby. Being enthusiastic can bring you untold success.

Peter

IT’S THANKSGIVING; CAN WE FIND PEACE?

#Thanksgiving #WarInGaza #Israel #Palestine #grievances #forgiveness
The war in Gaza is a flare-up of old grievances.
The country now called Israel was once called Palestine. Jews from around the world needed a safe place to escape persecution.
So, in 1948, after World War II ended, after enduring the Holocaust, Jews set up their “Promised Land” that the Bible described. That turned out to be what was then Palestine.
From then on, both Palestinians and Israelis recognize what is now Israel as their land.
Such a decades long dispute can create hard-liners on both sides – even terrorists.
This latest war started from a terrorist attack on Israelis October 7, 2023, by the Arab group known as Hamas, which runs the Gaza Strip. Many Israelis were killed, and many Israelis and other foreign nationals have been taken hostage.
Understandably, Israelis want to eliminate the threat of Hamas for good. To do so, they have killed many innocent Palestinians living in Gaza. They have also rendered much of Gaza unlivable by cutting essentials, thereby displacing millions of people.
It has also given rise to demonstrations throughout the world. Some demonstrators are pro-Israeli, others pro-Palestinian. Some have included people with long simmering bigotries, who may or may not even care about the war.
So, the lessons for this Thanksgiving may be to live and let live. Elvis Presley once sang that he wanted a little less conversation and a little more action. This year, we should all hope for a lot more conversation, and a lot less fighting.
Perhaps we should also wish for a lot less bigotry — or, better yet, none at all – and a lot more friendship and forgiveness.
Some things are hard to forgive, and impossible to forget. However, almost everyone agrees that physical fighting accomplishes very little. It may make one feel better for a moment, but it rarely leads to permanent peace.
It’s impossible to put oneself in another’s shoes, even for a moment. Instead, we should find ways to peacefully coexist in a world that, despite our disputes and grievances, keeps everyone safe, healthy and prosperous.
Too much to ask, you say? Perhaps. But, we as individuals, can do our part to lessen tension with our associates, friends or family, with whom we have an issue.
If we can curb revengeful instincts, that would be a start.
So, this year, give thanks for all that is good in your life. Wish the best for all who are undergoing challenges. Don’t inflame. Instead, be the flame that shows the way to peace.
Old grievances die hard. May they, instead, be tamped down. That may be the first and best way to find peace.
Peter