#ActorsAndWritersStrike #RevenueStreams #TechnologicalChanges #jobs #workers
Television actors and writers are on strike over residual pay and their futures with artificial intelligence.
This is not a simple dispute, with big-money studios taking more profits out of the hides of those who create their products.
The whole media revenue stream is changing, with streaming subscriptions becoming a bigger part of the revenue stream, vs. advertising.
In general, subscription revenue is lower than advertising revenue.
Print newspapers went through this a few years ago. Advertising revenue fell, subscriptions dropped etc. There was a big bloodletting of jobs in that industry at the time.
Now, as more people are cutting the cord to cable, and streaming their entertainment online, revenue for cable providers is dropping. Fewer people are watching “regular” TV, and that number keeps dropping with time.
With such unsustainable revenue declines, the studios and networks have to do something.
It’s understandable, with the comings and goings of shows, that actors and writers feel their pay is dropping. Of course, it’s not really dropping for the big-time stars. It’s just for the soldier actors who provide smaller parts, background personnel (extras) etc.
These folks are NOT raking in the big bucks, even when they have plenty of work.
They are working people, just like carpenters, plumbers and other unionized professions – if those professions are fortunate enough to still be unionized.
As for artificial intelligence replacing some of these folks, studios should be aware that there is NO substitute for raw, human creativity. Certainly, human brains will be at the wheel when AI “creates,” but AI would simply copy past likenesses, for which those actors probably will not get residual pay. Or, if they do, it won’t be nearly as much as they would make for live appearances.
Technology can be a godsend for consumers. Getting something useful, or entertaining, for less money is a goal for every consumer, no matter what one buys.
But, we all have to remember that the less we may pay for something, the more people are going to lose jobs, careers and livelihoods.
Just as elections have consequences, technological revolutions have consequences. The difference is we can change electoral results at the next election. We can’t stop technological revolutions. That’s why no one can go home at night from work and believe he or she can never be replaced.
When the replacement comes, it comes as a shock to those affected. It’s important for everyone to have multiple revenue streams in their households.
Some machines can do things better than humans. Usually, the human touch adds quality to any product or service.
If companies care about quality – most say they do – they need to reckon with new revenue streams without compromising that quality.
If you work for a company facing revenue challenges, don’t just complain about how much executives are making. (It can easily be argued that executives make too much in most companies).
You have to figure out how your future will be impacted, and act accordingly. All the complaining in the world about executive pay isn’t going to change things. Some companies might be wise to curtail some executive pay to keep some of their best workers, if that’s what it takes.
As the world changes, we all have to change with it, or be left behind.
Peter
Tag Archives: cable TV
DON’T LET DREAMS STOP AT CHILDHOOD
#dreams #dreaming #jobs #prosperity
“Oh yeah, life goes on, long after the thrill of living is gone.”
That lyric, from John Cougar Mellencamp’s little ditty, “Jack and Diane,” tells of two Midwestern teens who dream about breaking away from where they are, but come to grips with the fact that they might not.
“Hold on to 16 as long as you can,” the song urges.
If you are old enough to have lived in the 1950s, 1960s or 1970s, you’ve probably heard your parents discourage you from dreaming. If you are too young to remember those years, talk to your parents and grandparents about them.
Ask them how their lack of dreaming turned out for them.
Ask them what they would have done, had they been encouraged, even allowed, to dream.
Folks who lived through those years may be happy. They may even have everything they need to live out the rest of their lives in prosperity. For everyone in that situation, there is at least one, if not more, who is not.
For those who are not, the job they thought was going to be there for as long as they wanted it is probably gone. If they have found another job, it probably doesn’t pay close to what they earned in that lost job.
If you ask them what they have put away for retirement, it probably isn’t nearly enough. If you ask, they will probably tell you that they will have to work until they die.
If you ask them what they are passionate about, they may say “nothing.” Or, they may be passionate about something that isn’t necessarily going to improve their lives.
What are these folks to do,besides complain about their situation?
Are these people bitter about everything? Are they telling their children that the world is doomed? Are they so full of fear and doubt that it consumes them? Do they feel that there is absolutely nothing they can do about the way things are?
It’s certainly easy to feel that way, if you’ve been badly wronged through no fault of your own.
Though it’s easy to feel that way, it’s also easy to tell yourself that you don’t have to feel that way.
There are things in the world that one can do to get himself out of his funk, which may take him out of his comfort zone as well.
Complaining and blaming is easy. Finding solutions may be harder, but certainly not impossible.
There are many ways out there to ease your financial burden, and not have to worry about working a traditional, W-2 job, that you might hate, until you die.
For one of the best, visit www.bign.com/pbilodeau. You will find an alternative that, for those who really want to better their lives and are willing to make some sacrifices to do so, can potentially change one’s life for the better. And, one can help others do the same, should they choose action over contraction.
The future is bright for those who want to partake of the many blessings out there. If you are in a job you hate, or that isn’t paying you nearly enough for your efforts, look for a Plan B that can eventually get you out of it.
If you’ve lost your job, and don’t see any way of getting another one that will make you a decent living, explore other options. You’d be surprised at what’s out there, if you are willing to look for it.
In Mellencamp’s ditty, the teens seemed resigned to stay in their hometown and live a boring life. There is certainly nothing wrong with staying in your hometown if you like it there, but one does not have to live a boring life. “The thrill of living” comes from within. Build it. Nourish it. Keep it alive and thriving.
This also brings to mind the television ad about the “settlers,” who settle for cable TV instead of the alternative. Don’t settle for anything. There is too much out there to miss by settling.
Peter