BEST TIME TO START A BUSINESS

Decades ago, starting a business was hard.
You needed money – either your own, or investors’.
You needed sophisticated and expensive marketing – a big cost.
All of the above was hard to come by. If you failed, chances are you were devastated. If you failed, you probably would have decided to take your skills and ideas to an employer and help make HIM rich.
Today, as Darren Hardy, publisher of Success magazine puts it, starting a business has never been easier.
In a 2013 audio from his series, Hardy points out that the Internet and social media and the related technology makes starting a business easy. It’s relatively cheap, because you don’t need a lot of that sophisticated and expensive marketing. If you have a good idea, and a computer, you can tell the world about your idea relatively easily.
Because starting a business is relatively easy, and relatively inexpensive, failure is not as costly. If one idea fails, try another one. Chances are, you won’t be financially devastated by your first failure.
If you are entrepreneurial, you can keep trying things until one works. Entrepreneurs know that eventually, if they keep trying, they will succeed.
Couple the ease of starting a business today, with the difficulties in the workplace. Job security is almost impossible to find. Companies are looking for, as New York Times columnist Thomas Friedman has put it, “cheap genius.” If they don’t find it nearby, they’ll find it somewhere in the world.
Your good ideas, taken to an employer, may be able to be replicated, even improved upon, by someone who will work for less money than you make.
If you are young and starting your career path, take a look at what you are good at, what you are passionate about, and think about how you could parlay that into your own business. There’s nothing wrong with working for someone else for a time, even a long time, especially if that person is helping you succeed. But chances are, if you are good at something, and are passionate about it, you’ll have the drive to strike out on your own if you choose.
Sometimes, it’s a matter of taking your passion and figuring out how you can use it to help others. Then, figure out how much others will pay you for helping them. If you are passionate about art, and have a talent for it, you don’t necessarily have to sell your drawings or paintings. But you might sell yourself as someone who could help, say, architects, stagers etc. Ideas, plus passion, plus drive might be a good formula for success in whatever endeavor you choose.
What if you have drive, but no ideas and no passion yet. Where do you go to find the idea and passion to which you could apply your great drive? There are many good business ideas already out there waiting for the people with drive to pursue them. To check out one of the best, visit www.bign.com/pbilodeau. All you need to be successful is the sense to see how good an idea it is, and the drive to share it.
Even though Hardy says it’s relatively easy to start a business today, whatever you pursue will require hard work. But if you are passionate, the work won’t seem so hard. As the saying goes, if you love what you do, you’ll never work a day in your life.
In these conditions, passion, plus idea, plus drive is the perfect formula. The passions and ideas can be found elsewhere. The drive has to be within you.
Peter

CLIFFHANGER, BUT ALL SHOW

It was a real cliffhanger.
But the politicians recently avoided a fiscal cliff that they had created. Yep, they even set up another one to come in a few weeks.
Besides disgust at those who supposedly serve us, there are other ways to feel about all this.
Getting down to brass tacks, or, should we say, brass tax, generally taxes only trend up no matter who we are, and how much we earn.
That said, we should not let taxes alone decide how we conduct our economic life.
We heard stories on talk radio and other places during the election campaign about people who were willing to expand their businesses, or open new franchises, but declined out of fear and uncertainty over the tax and regulatory atmosphere.
To those who will pass up expansion opportunities for these reasons, remember one thing: if the expansion opportunity is economically viable – in other words, if you would increase sales by expanding – if you don’t do it, someone else will.
Sure, you have to be conscious of costs. If the opportunities are marginal, or very high risk, caution is warranted. But if the need is there, and the market is there for what you do, you can figure out how to expand and still turn a good profit despite the tax and regulatory milieu. Or, someone else will.
IT’S WHO YOU ARE, NOT THE GOVERNMENT MILIEU
Such decisions have more to do with the type of person you are, than the so-called government interference. If you are the type who start businesses and employ people and try to get as much out of them for as little as you can get away with paying them, then it would make sense that you would be cautious about expanding. After all, you don’t want to be FORCED to take care of your people.
But if you are the type of person who succeeds by helping others succeed, and who realizes that your success is dependent on others, you would be less concerned with the tax and regulatory milieu and more concerned with whether your business will do better by expanding.
If you are not a business owner, but an employee of one, think about how you are treated at work. Does your boss help YOU succeed? Does he realize that YOU are helping make him rich, and reward you accordingly? Sure, every business is different, and rewards can come in various forms. No one will ever get rich by flipping burgers or making pizzas.
But if you are in those kinds of jobs, does your boss do the little things that help make your time there a little bit better? Does he realize that you are working hard, and do not plan to do this the rest of your life? Would he be proud the day you moved on to better things?
Or, is your boss the type to work you to death, and believe that he’s given you a job and you should be grateful? He knows you won’t do this the rest of your life, but, the day you leave, he curses you out for leaving him short of help.
The lesson here is that business people and entrepreneurs get more from their staffs by recognizing that they can’t do it alone. They appreciate everything their employees do for them. They treat them like family. Most of all, they work to make THEM successful, either in the line of work in which they are employed, or other, more advanced lines of work. They heed the words of the late Zig Ziglar, who said that if you help others get what they want, you’ll get what you want.
If you are an entrepreneur looking for a good business opportunity, or an employee looking to break away from what you are doing, visit www.bign.com/pbilodeau. You may care about what goes on in Washington, D.C., because you want to be a good citizen. But you won’t worry about the tax or regulatory situation because it won’t matter to you. Imagine having a goal to have a six-figure TAX BILL! And, you’ll succeed only by helping others succeed with you.
You may watch manufactured cliffhangers on TV, but you will always be on solid, even wealthy, ground with all the friends you helped.
Peter