BEST TIME TO START A BUSINESS

Decades ago, starting a business was hard.
You needed money – either your own, or investors’.
You needed sophisticated and expensive marketing – a big cost.
All of the above was hard to come by. If you failed, chances are you were devastated. If you failed, you probably would have decided to take your skills and ideas to an employer and help make HIM rich.
Today, as Darren Hardy, publisher of Success magazine puts it, starting a business has never been easier.
In a 2013 audio from his series, Hardy points out that the Internet and social media and the related technology makes starting a business easy. It’s relatively cheap, because you don’t need a lot of that sophisticated and expensive marketing. If you have a good idea, and a computer, you can tell the world about your idea relatively easily.
Because starting a business is relatively easy, and relatively inexpensive, failure is not as costly. If one idea fails, try another one. Chances are, you won’t be financially devastated by your first failure.
If you are entrepreneurial, you can keep trying things until one works. Entrepreneurs know that eventually, if they keep trying, they will succeed.
Couple the ease of starting a business today, with the difficulties in the workplace. Job security is almost impossible to find. Companies are looking for, as New York Times columnist Thomas Friedman has put it, “cheap genius.” If they don’t find it nearby, they’ll find it somewhere in the world.
Your good ideas, taken to an employer, may be able to be replicated, even improved upon, by someone who will work for less money than you make.
If you are young and starting your career path, take a look at what you are good at, what you are passionate about, and think about how you could parlay that into your own business. There’s nothing wrong with working for someone else for a time, even a long time, especially if that person is helping you succeed. But chances are, if you are good at something, and are passionate about it, you’ll have the drive to strike out on your own if you choose.
Sometimes, it’s a matter of taking your passion and figuring out how you can use it to help others. Then, figure out how much others will pay you for helping them. If you are passionate about art, and have a talent for it, you don’t necessarily have to sell your drawings or paintings. But you might sell yourself as someone who could help, say, architects, stagers etc. Ideas, plus passion, plus drive might be a good formula for success in whatever endeavor you choose.
What if you have drive, but no ideas and no passion yet. Where do you go to find the idea and passion to which you could apply your great drive? There are many good business ideas already out there waiting for the people with drive to pursue them. To check out one of the best, visit www.bign.com/pbilodeau. All you need to be successful is the sense to see how good an idea it is, and the drive to share it.
Even though Hardy says it’s relatively easy to start a business today, whatever you pursue will require hard work. But if you are passionate, the work won’t seem so hard. As the saying goes, if you love what you do, you’ll never work a day in your life.
In these conditions, passion, plus idea, plus drive is the perfect formula. The passions and ideas can be found elsewhere. The drive has to be within you.
Peter

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